![]() ![]() ![]() The five most downloaded games in the first half of 2023 remained unchanged from the second half of 2022, with Subway Surfers and Free Fire being the most popular. Meanwhile, Meta continued to be the leader in terms of monthly active users, as highlighted in the report. ![]() TikTok and CapCut (both owned by ByteDance) and Instagram, WhatsApp, and Facebook (all owned by Meta) were the top five most downloaded apps. It's not surprising the big social media companies maintained their dominance in both app download and monthly active user (MAU) rankings throughout the first half of 2023. Piccoma grew by 34%, Disney+ by 10%, and YouTube by 6%. Other apps like Piccoma, Disney+, and YouTube also demonstrated growth compared to the second half of 2022. TikTok further made history by exceeding $2 billion in consumer spending, accumulating an impressive $2.1 billion in the first half of 2023. It became the first app to make over $1 billion from users within a single quarter. In the first quarter of 2023, the popular Chinese short-video app TikTok achieved a remarkable milestone. Whereas Brazil, China, and the US showcased the most growth in app downloads compared to the second half of 2022. Meanwhile, on iOS, China, the US, and Japan took the top spots as the leading markets for app downloads. Notably, Turkey, Russia, and Indonesia experienced a significant increase in app downloads on the same platform compared to the second half of 2022. In the first half of 2021, India, Brazil, and Indonesia emerged as the leading markets for Google Play app downloads. App downloads also increased by 3.2%, as indicated by data.ai, a prominent provider of mobile data and analytics. It bounced back with a robust 5.3% year-over-year growth in the first half of 2023. They also downloaded 76.8 billion apps from the Apple App Store and Google Play.įollowing a decline in 2022, mobile consumer spending experienced a strong recovery. In the first six months of 2023, people around the world spent a record-breaking $67.5 billion on in-app purchases. But now, things are getting better.Ī recent report from DataAI, a company that studies apps, reveals that mobile consumer spending is increasing once again in the first half of 2023. The app economy suffered slower growth in 2022, with people spending less money on apps. ![]()
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